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| So good, but so not worth it! |
Some people say that sneaking in your own food is wrong. However, there are no rules of the matter from the movie theater, it is just considered morally wrong so to speak. I disagree- as a consumer in America, I am given choices, not only between brands or Raisinets v. Milk Duds, but between buying and not buying. Although the right to boycott is not in the constitution, consumers may still buy what they want from the existing options.
I chose to research why exactly the candy at a movie theater is so expensive. It turns out that this information has been out in the open for almost 10 years now since CNN did a story on it. To sum it all up, the studios who make the movies take between 70 and 80 percent of the profits from ticket sales, leaving the theater with the leftovers. The only way the theaters can survive is on sales from concession stands, which is why they hike up the prices. CNN quoted one theater owner saying "'We have movies just to get people in to buy popcorn and candy, where we make our money'".
My research made me wonder, if I and everyone else who is not buying the candy at the concession stands continue our boycott, will theaters have to begin to charge more to see movies? After all, the two movie theaters in my area have both raised their ticket prices in the last year. And if they continue to raise their prices, then how much freedom do we really have as consumers?
